People Innovation Excellence

Giant E-Commerce Company Lazada Indonesia, Goes To Binus University

BYASYIFA FEBRINASARI

On May 13rd, 2015, Binus University held its annual event called Binus Enterprise Week. As a part of the event, Binus Career Department organized an event called Career Seminar to facilitate students that soon to be a fresh graduate to look up to a right career path by inviting a potential company to the session. It took place on Room 800, Anggrek Campus and attended by engineering students including Industrial Engineering, Civil Engineering, Computer Engineering, and Architecture students.

This time, Binus Career invited Lazada Indonesia, a leading e-commerce company in Indonesia to give career insight to the students. Lazada Indonesia is a part of international online business incubator and accelerator called Rocket Internet GmbH based in Germany, which isalso operating in other Southeast Asia countries such as Singapore, Thailand, Philippines, Malaysia, and Vietnam. Lazada provides effortless shopping experience and easy access to the widest selection ofinternational and local brands from electronic devices, household appliances, health and beauty products, toys and the latest fashion brands through one web portal and focusing its growth on their customer satisfaction.

As representative, Chief Marketing Officer, Sebastian Sieberexplained about the potential of e-commerce business growth in Indonesia. He also talked about fact that Lazada sells many more products than a biggest retail company in Indonesia through one online portal and how it can be more competitive in the future. Not only in commercial side, but Sebastian also talked about operation process in Lazada?s giant warehouse located in Cakung, East Jakarta. Then the activity followed by question and answer session where students were given the opportunity to give some question or feedbacks directly to the Lazada Indonesia?s top management officer.

In addition, one of Industrial Engineering student that currently work in Lazada as an intern talked about her professional working experience with comparison between studying in campus and working. Also, she talked about challenging and international business environment in Lazada head office and how she can be directly involved as a part of company growth.

At last, HR department staff opened a session where students can ask about career opportunity in Lazada Indonesia. They were given a brief about opportunities and unlimited experience working in Lazada. Students are encouraged to start their career in a fast-growing company and how they can be different and competitive in career achievement.


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