People Innovation Excellence

In and Out of the Fishbowl


Picture source:

Aquarium’s dolphin show used logistics experts to manage crowd

The Georgia Aquarium’s new 1,800-seat of AT&T Dolphin Tales exhibit needed to figure out how to move visitors in and out through the same set of doors.

Naturally, officials turned to logistics. And Georgia Tech’s School of Industrial and Systems Engineering came through.

IE professor Eva K. Lee and graduate student Chien Hung Chen studied how guests move throughput the entire aquarium and created RealOpt-ABM, a large-scale decision support software suite. The software predicted guest flow through the new exhibit and how it would affect other areas. Researchers were able to devise strategies for show scheduling, resource allocation, space usage, theater loading and unloading, the optimal number and location of ticket scanners and traffic controllers and the best time to open theater doors to minimize waiting time and queue length.

The study even predicted that the Dolphin Tales lobby, where visitors can come face to face with dolphins through a 25-foot viewing window, would be packed with baby strollers unless the aquarium offered valet stroller parking in the main lobby.

Lee said the software succeeded because it integrated simulation and optimization with human cognitive and behavioral elements. The software’s computational speed allowed for on-the-fly reconfigurations. Facility layout, physical design and activities at specific points of interest were captured in sub-models, which were aggregated and coupled to form the overall model.

Aquarium official said the predictions and recommendation were accurate, and they implemented them in the operations design of the theater.

Published at : Updated
Leave Your Footprint

    Periksa Browser Anda

    Check Your Browser

    Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

    Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

    Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

    Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

    We're Moving Forward.

    This Site Is No Longer Supporting Out-of Date Browser.

    If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

    Best viewed with one of these browser instead. It is totally free.

    1. Google Chrome
    2. Mozilla Firefox
    3. Opera
    4. Internet Explorer 9