Transformation of Creative Industries in the Digital Era

29 Jul 2024

Articles

Transformation of Creative Industries in the Digital Era
By Muhammad Farhan

The creative industry is an economic sector that originates from the skills, creativity and talents of every human being in creating various products or services. The creative industry is part of the creative economy, namely an economic sector based on the creativity of human resources. The success of the creative industry will be able to encourage economic development in society in general. With effective financial management and sustainable creative growth, this industry can create jobs without having to face the risk of large losses. Because of the important role of creative industries in the economy, their development needs to be supported by a good financial system. In Indonesia, there are around 8.2 million creative industry businesses which make a significant contribution to Gross Domestic Product (GDP) in the creative economy.

The creative industry in Indonesia consists of various types of sectors that play a role in developing the community’s economy. These include culinary, advertising, film, photography, video and music, television and radio, arts and culture markets, crafts, fashion, interior design, interactive games, content creator, computer services and software, performing arts, publishing and printing, as well as research and development . All of these sectors rely on creativity and innovation in their production processes to produce products and services that have various selling points. With a significant contribution to the economy, the creative industry is an important part of Indonesia’s economic growth.

Indonesia has a technology-based creative industry. Technology-based creative industries are creative industries that do not only rely on manual creativity, but include the use of information technology and computers. Types of technology-based creative industries include:

The Games Industry sector is part of the technology-based creative industry which is related to the creation and production of games. Apart from providing entertainment, games also have the potential to provide education and train brain agility, depending on the type. The gaming industry has experienced rapid growth in recent years, especially with the entry of digital games such as gaming applications on smartphones. This reflects a shift in entertainment consumption towards digital media which is increasingly dominant in society.
The Music Industry sector includes the process of creating, composing, recording, composing and producing songs. Technological advances have provided a lot of software to support music processing on computers or laptops to strengthen the creative music industry in Indonesia. Even though it has experienced a decline for several periods, the music industry is now able to keep up with the times by utilizing internet-based digital platforms, expanding reach and accessibility, and providing various new opportunities for music industry players.
The Computer Services and Software Industry sector focuses on technology development, including services such as data processing, website creation, internet-based advertising, system design, and computer maintenance. Data processing services are considered very promising with great opportunities for experts in the field. Using this service is a solution for individuals or companies to increase work efficiency and obtain optimal results through computer technology.
The Television or Audio Visual Industry sector includes the process of creating, producing and presenting television programs to meet industry needs. The television and audio visual industry is no longer limited to television broadcasts, but is growing along with the increasing use of social media. Platforms such as YouTube have become a place for creativity that is easily accessed and used by various groups, expanding the reach of the television creative industry, and providing more opportunities for content creators to channel their creativity.

The creative industry is one of the pillars of the Indonesian economy with the diversity of types and benefits it offers to society and the country. One of the main benefits is increasing creativity and innovation among business people, supported by abundant human resources. As a supporter of the national economy, the creative industry needs to receive serious attention from the government and is expected to become one of the main sectors in industrial development.

From various knowledge about the creative industry, it can be concluded that the exploration of ideas and creativity of each individual is a very important aspect. The presence of human resources with innovative ideas is very important for carrying out various production processes in creative industry sectors. As dynamic individuals, we are required to continue to develop ideas without limits because the creative industry will continue to develop along with the times. Therefore, support is needed from human resources who have appropriate creativity and skills.

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